Hello + Welcome to my Portfolio!

I'm a UX/UI Designer, Researcher, Strategist, Systems Engineer + Certified ScrumMaster based in Los Angeles, CA. My approach in Systems + Design Thinking is to find strategic insights as to how and where design can solve a problem and have a positive business impact, focused on human-centered innovation with a balance of empathy, kindness, brainpower, lessons learned and intuition. My passion is in delivering a perspective of not just aesthetics, but economics too. Outstanding design in tandem with a compelling brand story that disrupts and connects, is an important business strategy tool, if not the most important these days.

Yelp
Improving the Experience
UX Strategy - Santa Monica Farmers Market
Customer-Centered Service Design Study
Product Design for Porsche Classic
Multifunction Display Design Study for Classic Porsche 911 vehicles
Soul Mutt App
Social Media advocate giving dogs their voice
Monkey Biz
UX Strategy / Product Development
Branding Strategy Workshop
Brand Development for Santa Monica Farmers Market
Verizon Shopping Experience Redesign
Website Redesign to Improve Shopping Experience for a VR Headset
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